Our Story

I started Please Don’t Tell as an escape to the very saturated fashion industry. My main goal was to create an online store with cute finds from around the world, but while we had our boutique at one of the most important malls in America, I realized that even my small boutique was having a BIG environmental and health impact on people. I also wanted to come back to my roots of design and art.

Seeing the amount of products sold daily at the mall, the plastic bags, and the waste generated solely from selling, I decided to change my lifestyle and with it my boutique. Every piece at the store is carefully picked with ethical and eco friendly qualities in mind and we are committed to be 100% sustainable in the near future. 

We recently launched our own collection. All pieces from the collection are ethically made in India, with eco friendly materials and traditional processes. We are committed to bringing change to fashion and to be more than just an online store. We offer styling services, eco friendly recommendations and more. You can read more about us on our blog where we share fashion tips, motherhood anecdotes and anything else that inspires us and our community of women.

Lastly, get styled by us the sustainable way, click below for more information.